Solar Decathlon Europe
The Solar Decathlon (SD) was launched in 2002 challenging university Teams to design, build and operate highly efficient and innovative buildings powered by renewable energy. By generating widespread media coverage to reach millions of people, SD generated parallel power in educating the public on the benefits, affordability & availability of energy-efficient living scenarios.
Our objective is to deploy & enjoy a long-lasting brand identity & robust design programme for all communication actions, one that will cohabitate in the context 
of multinational co-branding initiatives, thus securing a distinct brand position 
for the future of the Solar Decathlon Europe.
Inspiration, origin, metaphor : Game of linking points to form a house without releasing the pen. Creativity in the ‘domain’, in context, at home, in society. Draft, doodle, analysis & the multiplicity of solutions.


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