Graphic Guidelines — Alpine Racing
As he’s a real challenger and an engaged competitor, Jean Rédélé succeeded in developing and making Alpine a renown brand. Whether it is in car rally, single-seater or endurance races, these cars were regularly successful in car racing competition, raising the public’s passion. Every victory becomes part of Alpine’s legend and heritage. This graphic charter is faithful to the sport and premium character of the brand, using a strong and radical graphic expression.
